What the ECGT Directive Actually Requires: A Practical Guide to Green Claims Compliance
The Era of Unsubstantiated Green Marketing Is Over For years, terms like “eco-friendly,” “green,” and “carbon neutral” have functioned as useful shortcuts in corporate communications. They signal environmental intent without requiring much specificity. That era is ending. The Empowering Consumers for the Green Transition (ECGT) Directive — formally Directive (EU) 2024/825 — was published in […]
